Approach

We make thoughtful and apposite responses to the needs of our clients. Our work is designed to function across all applications – digital, analogue and environmental. Our creations are always bespoke and often involve specifically developed typefaces and marques.

A growing proportion of our work is made for the screen – websites, broadcast sequences and films. Yet in many respects, Spin is a traditional design studio. We value intelligent creative thinking and demand high levels of craft and finishing, and we always meet deadlines.

In counterpoint to these traditional virtues, our collaborative process promotes experimentation. We see it as a fundamental requirement that we push beyond the boundaries of the commissions we receive to make impactful and effective outcomes and add measurable value.

Our clients come from many different sectors. They range from the global to the local. Similarly, the projects we undertake are diverse, and range from the small to the monumental.

Our studio culture is vibrant and we actively involve ourselves in promoting graphic design and raising awareness about the subject through lectures and the books we publish through Unit Editions, a publishing company we set up in 2008. Spin founder and Creative Director Tony Brook is a member of AGI – a professional body comprising the world's leading graphic designers.

Spin has won numerous awards nationally and internationally, though our primary focus is always on ensuring the successful outcome of the individual commissions we undertake, not on adding trophies to our shelves.