Wim Crouwel retail

The ‘Wim Crouwel - a graphic odyssey’ exhibition inspired a wide range of material for sale in the Museum’s retail outlet. It was a dream being given license by the Design Museum to create a celebration of Crouwel and his working methodology.

Under normal circumstances a C is a simple and unimpressive letter, but a Wim Crouwel designed letterform is of course a different matter altogether. The Cs we chose show off Crouwel's love of geometry, his systematic thinking and his mastery of abstract form. By making new images out of these forms we gave them a contemporary context that reinforces the contemporary nature of his work.

Scope of work: Wallpaper (Cole & Sons) / New Alphabet rug (Tai Ping) / T-Shirt / Mugs / Stickers / Bag / Sketch Book / Bookmarks / Invitations