“360 degrees constitutes a spin. It is also a handy metaphor to describe a way of looking at a subject from every angle and perspective. This simple conceit forms the basis of this book.”
— Tony Brook, Creative Director, Spin.
‘Spin: 360º is a portrait of one of London’s leading design studios. It is a 520pp monograph that looks in mouth-watering detail at every aspect of Spin’s work in identity, print, moving image, retail, digital and environmental graphics, as well as the studio’s self-directed activities in publishing, curating and collecting.
But it isn’t just the usual image dump of work. In fact, it’s the studio monograph reborn for the 21st century: honest, revealing and bursting with specially designed and art-directed content. Above all else, it’s a guide to survival, growth, and maintaining creative excellence over 20 years.
A year in the making, Spin: 360º is Unit Editions’ most ambitious book to date. It’s essential reading for anyone who wants to lift the lid on a successful creative studio’.
‘As the design world is undergoing immense transformation and continually adapting to digital alteration and aesthetic trends, it’s not surprising to see everybody try to evolve in order to survive today’s constantly changing market. It’s true that good work is a core part of what makes a successful business but the attitudes of people who run it also play just as big of a role. London’s leading design studio Spin was born out of passion of the two founders Tony Brook and Patricia Finegan. Now you may be wondering what makes Spin so distinctive in its vision. I guess the answers can be found here in their new 520-page monograph that offers a close-up look at every aspect of Spin’s practice.
To celebrate its creative excellence for more than 20 years, Spin: 360º is an inspiring visual feast that shines a light on visual communication of the 21st century at its peak. It is a mix of in-depth interviews, essays, Spin’s work, behind-the-scenes images and wonderful contributions from a broad spectrum of well-respected designers including Paula Scher, Stefan Sagmeister, Ben Bos, Wim Crouwel, Rick Poynor, Steven Heller and Patrick Burgoyne with a foreword from artist and author Edmund de Waal’.
— People of Print:
‘Spin: 360º is a portrait of one of London’s leading design studios. It’s a lovingly designed and beautifully produced 520pp monograph that looks in detail at every aspect of Spin’s work in identity, print, moving image, retail, digital and environmental graphics, as well as the studio’s self-directed activities in publishing, curating and collecting.
— Form 55:
Scope of work:
Book concept and design