Logo

Spin was commissioned by Lawrence King to design Logo, a showcase of the greatest logos in use today. The aim was to design an impactful and authoritive reference book. The book was targeted at students, professionals, researchers and anyone with an interest in contemporary identity design.

The design concept seeks to be reflective of the subject matter by creating a visual identity for the book. The dust jacket doubles as a poster which summarises the section categories. A strong navigational system was created to clearly articulate the sections so that the book could be used effectively as a reference tool. The colour palette has been restricted predominantly to black to enhance the nature of the content.

Scope of work: Book