Photographer’s Gallery / Deutsche Börse

Billed as the world‘s biggest photography prize, our identity reflected the changing nature of the nominees. The typography was developed each year so it was recognisable from the previous year's but still within the same style, and to make things democratic, we gave each nominee their own cover on the catalogue. The tight budgets often in place when working for cultural institutions mean we have to be very inventive with the kind of print finishes and papers we use – in this case producing four different covers cost almost the same as producing just one cover.

Scope of work: Identity programme / Catalogues / Advertising / Posters / Invitations