El Universo Futurisa
Futurism's founding father FT Marinetti despised grids. But while the Futurist typographic revolution aimed at the 'bestial, nauseating idea of the book' didn't end quite as Marinetti envisioned, his declaration that it was time to liberate words still resonates today.
We found a children's game that perfectly encapsulated the idea of 'words in freedom'. Designed by Bruno Munari – a creative polymath greatly influenced by Futurist ideals – the game allows kids to create all the letters of the alphabet in a stylised and simplified form using only a limited number of basic elements. We re-drew the letterforms, routed them out of gloss white acrylic and photographed the panel in a potter's studio. The simple shapes create a coded and memorable graphic for an energetic exhibition.
The rest of the book employs Akkurat and Prestige Elite in an asymmetric design with extensive archive material reproduced in black and white.
Scope of work: Catalogue