‘Modern Times’ is a major exhibition by one of the world’s greatest living artists – Gerhard Richter – taking place at mima Middlesbrough Institute of Modern Art. The highlight of mima’s 2009 programme, ‘Modern Times’ has been designed to create a memorable presentation of this extraordinary artist’s work. mima wanted a solution that would work well at both small and large scales - from invitations held in the hand to banners and posters seen across the street. We created a strong typographic identity and made it the hero giving the show a clear stand-out around the town. By giving the invitation a simple twist we were able to show a sequence of images and to integrate the type without interrupting the artist’s work.
Scope of work: Identity / Exhibition signage / Advertising / Invitations