BoomBoom

Positioned at the cutting edge of a game that has changed out of all recognition, BoomBoom is a dynamic new cricket brand. The bold, flexible BoomBoom logotype with its punchy use of colour and primal simplicity reinforces the notion that the game is simple, accessible and open to all.

The ‘Double-Barrel’ graphic suggests power and works as a useful signifier. Visible from the boundary edge, BoomBoom embraces the radical new spirit contemporary cricket.

Scope of work: Brand identity / Strategy / Product consultancy / Art direction / Website / Equipment / Pakistan national team kit / Marketing materials / Retail applications

Photography: Ruud Baan