Commissioned by Channel 4 broadcasting, one of only five terrestrial networks in the UK, More4 forms a major part of the broadcasters portfolio of digital channels alongside E4 and Film 4.
Seeking a slightly older demographic than Channel 4, More4 was conceived as its smarter, wittier, older brother. Our graphic approach, with its uncompromising numeral and sock in the eye colour scheme is entirely in tune with the provocative political satire, hard hitting documentaries and fresh independent films that form the backbone of the channels offer.
The incredible viewing figures on More4’s opening night make it the most successful launch of any digital channel in the UK and it continues to perform strongly in a very competitive market.
Scope of work: Brand Identity / Brand Guidelines / On-Air animations / Advertising guidelines / Pre-launch campaign design / Launch campaign design / Print Marketing materials