Nike – Park Football

Aimed squarely at Football’s core – the park player – this campaign was supported by a series of events that brought our ideas to life. We turned Nike Town into a park, trees and all, to play out incidents from the print campaign. We had jumpers for goalposts and a circus dog performed tricks instead of running off with the ball. Players standing in the store windows challenged passers-by to a game in a local park where we organised the presence of Nike Town mini’s to act as floodlights, live commentary and Nike sponsored players cheering from the sidelines. Hundreds turned up. It was a riot.

Scope of work: Concept / Design / Copy / Art Direction / Nike Town dressing