Fundación Proa website
Located within chanting distance of the Boca Juniors stadium in Buenos Aries, the Fundación Proa has a broad remit, exhibiting art from traditional and ancient to the cutting edge and contemporary. Our identity is built from letterforms created using a stringent grid system. This approach was inspired by the Nicolas Avellaneda bridge, a culturally important landmark that Proa faces on to, and with which it has a strong symbolic relationship. We created a broad range of systems and templates that in-house designers could use in order to keep the Identity on track as it moves forward.