Positioned at the cutting edge of a game that has changed out of all recognition, BoomBoom is a dynamic new cricket brand. The bold, flexible BoomBoom logotype, with its punchy use of colour and primal simplicity, reinforces the notion that the game is simple, accessible and open to all. The double graphic suggests power and works as a useful signifier. Visible from the boundary edge, BoomBoom embraces the radical new spirit of contemporary cricket.
Scope of work:
Research and strategic positioning
Identity concept and creation
Stationery and templates
Website design and implementation
Commissioned photography: Ruud Baan