Identity & marketing materials
We were commissioned by the Crafts Council to create a new identity for its flagship international art fair, Collect. The task was to alter preconceptions and challenge outmoded attitudes to craft. We achieved this with a distinctive, confident and forward looking identity.
The five-day event is held at the Saatchi Gallery in London and exhibits ceramics, glass, jewellery, wood, metal and textiles from established and emerging artists and makers, selected by a panel of experts.
‘The new identity, developed by Tony and design director Claudia Klat, uses a crisp sans serif typeface (Brauer) and Spin was keen to keep the foundations of the identity as pure as possible, reducing everything to just the essentials. The double ‘l’ motif becomes a graphic tool that creates textures and patterns across the promotional materials. “The initial work we did was about surprising people” explains Tony.
— Owen Pritchard, It's Nice That
Scope of work:
Identity concept and creation
Signage & wayfinding