Identity & book design
Founded in 2017, Corps Reviver is an independent book publisher based in Paris, France.
In 1925 Marcel Requien and Lucien Farnoux-Reynaud, two journalists, both bon vivants and aficionados of drink, revolutionise the cocktails book, tackling the subject as nobody in France had before them. With L'Heure du Cocktail, they initiate a new way to understand the world of cocktails in printed form. L’Heure du Cocktail is reprinted for the first time by Corps Reviver Editions, in a bilingual edition – translated from French to American English by Doug Skinner and Gaylor Olivier.
“L’Heure du Cocktail was seen as very avant-garde when it was published in 1927,” explains Gaylor Oliver, founder of young Parisian publisher Corps Reviver. “No French cocktail books looked like it at the time: the content was organised by hours, illustrations were created by a member of Salon de L’Araignée (a very interesting and a bit lost-in-time avant-garde group of illustrators founded by Gus Bofa), the recipes were created by poets and film-makers… It was really a new approach to the cocktail book.”
When Corps Reviver asked design studio Spin to design a new release of the book, the approach had to be different. “It would have made no sense to make the reprint look like the usual cocktail book with photographs and the like,” says Gaylor. Spin has instead created a beautifully pared-back book of black ink drawings and simple text recipes on coloured paper stock.
— Jenny Brewer, It’s Nice That
Scope of work:
Identity concept & creation
Stationery & templates