• Lubalin

Project info


This meticulously researched book offers a complete career overview of Herb Lubalin, beginning with his early days as one of the original Mad Men in the New York advertising world of the 1950s and 1960s, and continuing into the years of his greatest achievements as one of the world's most influential typographers and graphic designers.

Project scope:
Book concept and design
Content curation


U:D/R Papers

Proa Espacio Contemporaneo