• Fundacion Proa

Project info

Fundacion Proa Identity

Founded in 1996, Fundación Proa is a well-established cultural institution within the La Boca district of Buenos Aires, Argentina. Following a complete refurbishment of the building by architects Caruso Torricella, we were invited to create a new identity that reflected the importance Proa was taking on the international stage, while rooted within its local environment. We have been working with Proa ever since, developing the extension of the identity into its cinema, restaurant, contemporary gallery and ongoing exhibition programme.

Project scope:
Identity concept and creation
Identity guidelines
Stationery and templates
Website design
Printed matter
Catalogue design
Environmental graphics
Font creation and production


Proa Espacio Contemporaneo

Proa Cine