The University for the Creative Arts is a specialist arts institution in the south east of England. Its four campuses at Canterbury, Epsom, Farnham and Rochester offer a fabulous range of creative subjects. Their primary focus is on a practice-based and industry-orientated learning experience.
The identity system for the University was conceived as an ever evolving visual language. An Identity that, essentially, has a creative heart. Phase Two sees dimension being introduced in the form of isonometric letters, numerals and symbols rendered in a variety of complex and simple shapes. The colour palette has also seen a big change with the use of gradations mixing fluorescent and CMYK colours together.
Please look at Phase One of the identity to gain a full picture of how the Identity is evolving.
Scope of work:
Identity concept and creation
Art direction, Photography: Angela Moore