• Wim Crouwel: A Graphic Odyssey

Project info

Wim Crouwel: A Graphic Odyssey

Held at the Design Museum in London in 2011, ‘Wim Crouwel – A Graphic Odyssey’ was the first major retrospective of Wim Crouwel’s work.

‘The show, guest curated by Tony Brook of Spin in collaboration with Design Museum curator Margaret Cubbage, is beautifully done. With commendable restraint, Brook has followed Crouwel’s frequently stated guideline and not attempted to interpose his own personality as a designer between the subject and the viewer.’ Rick Poyner – Design Observer.

‘ 'Wim Crouwel – A Graphic Odyssey' is a serious, substantial retrospective of a phenomenal career and a fitting tribute to a truly great designer. Co-curators Brook and Margaret Cubbage should be congratulated on what is, for my money, the finest graphic design show that the Design Museum has staged.’ Patrick Burgoyne – Creative Review.

Project scope:
Exhibition concept and curation
Identity creation
Exhibition graphics
Catalogue design
Poster design
Retail materials
Motion graphics
External supergraphics
i-phone App

Wim Crouwel: A Graphic Odyssey catalogue

Dan Pearson Studio