Helvetica chapter 1.0
Alt, often short for alternative, or possibly in this case, German for old, it works either way. Helvetica is 60. We started to wonder, what if Helvetica, like Dorian Gray, had been passing the last 60 years in a dusty attic in Zurich. Gently fading away in an ancient wooden Letterpress drawer, decaying over the years, shrivelled and worn-out with the passage of time, increasingly exhausted by every designer’s thoughtless and careless abuse and incessant over use.
What would it look like after such a life? Wrecked, shaky, distorted.