ANIKA isn’t ‘just’ a bedding company, it is a company on a mission.
ANIKA wants to make a positive contribution to the world. To be a different kind of model, socially concerned, environmentally responsible, and underlined by a sustainable product. ANIKA is a future facing idea of what a company ought to be. It isn’t a company so much as a project.
ANIKA PROJECT’s focus is on delivering bed linen which is stylish and contributes to sustainability by including material from renewable eucalyptus trees. The manufacturing process uses 95% less water, and 30% less energy and therefore has a lower carbon footprint. No insecticides or pesticides are used on the eucalyptus trees, and if thrown away, the eucalyptus-based sheets bio-degrade 40% faster than cotton.
Scope of work:
Identity concept & creation
Strategy and positioning