The BBC worked closely with the renowned type foundry Dalton Maag to create a new typeface, BBC Reith, named after the Corporation’s founder Lord John Reith. For our part, we worked in collaboration with BBC Creative, the in-house team, to make a campaign which introduces the new face to the organisation in a memorable, entertaining, informative way. The campaign articulates the many advantages of BBC Reith, including increased legibility on and off-screen, a distinctive personality, greater creative possibilities, versatility in its variety of weights and styles, and huge cost savings.
Scope of work: Poster campaign Website design & implementation Animations
