Identity & website

One of the most important and influential landscape-design studios working today, Dan Pearson Studio makes unique, beautiful and elegant spaces.

“We aim to create timeless spaces, which encourage people to connect with nature, whilst acknowledging the tension between nature and culture. The intrinsic qualities of a site are heightened through gentle interventions that tread lightly on the land, freeing the user to engage with natural elements in a way that is seemingly unmediated, producing inspiring environments that encourage contemplation and self-reflection.”
— Dan Pearson

The identity was inspired through extensive conversations with Dan and his partner Huw and reflects their interest in Japanese culture. The ‘d’ is symbolic of a hanging leaf, the ‘p’ a plant sprouting from the ground and the ‘s’ is formed from negative space and represents a winding stream.

Scope of work:
Research & strategic positioning
Identity concept & creation
Identity guidelines
Stationery & templates
Website design & implementation