As part of the MUBI Identity we have created a campaign for ‘Perfect Failures’,
a MUBI special in collaboration with Fondazione Prada.
‘Perfect Failures’ is a joint curatorial collaboration between MUBI and Fondazione Prada to spotlight films that were widely misunderstood upon their original release. Whether box office flops or critical disappointments; a shocking divergence from a beloved artist or burdened with a difficult production; or whether a film ahead of (or ingeniously behind) its time, this selection serves to prove that a movie’s original reception is not the final word on its true value. With added time, new contexts, and distance between us and the contemporaneous expectations and buzz, we are better equipped to look back at what was once met with confusion, dismissal, or revulsion and proudly claim: This is great cinema.
Our type treatment is based around things looking great even as they fall apart (and fail).
Scope of work:
Social media assets