We have created a campaign for the MUBI release of Petite Maman. A genre-bending hybrid of ghost story and family drama, French director Céline Sciamma’s latest film is haunting and beautiful. Our posters and trailer for the film use graceful, elegant typography and sensitive hues that play into the film’s exploration of sisterhood and mother/daughter relationships without resorting to clichés of femininity.
‘It is a ghost story, or a parable, played with realist calm... I found myself holding my breath for long stretches, as the young stars insouciantly saunter in single file along the narrative tightrope... What a superb movie – a jewel of this year’s Berlin film festival.’
Peter Bradshaw – The Guardian
Scope of work:
Digital campaign
Poster campaign
Animations
Film trailer