Identity & marketing materials
University for the Creative Arts is a specialist arts institution in the south east of England with four campuses at Canterbury, Epsom, Farnham and Rochester.
Following an extensive research and consultation phase with senior management, lecturers, students and members of the board of trustees, our creative approach emerged from the recurrent themes of ‘creativity’ and ‘making’ that surfaced during conversations. Our starting point and seed of the visual language, the stencil, is synonymous with designers and architects, and employed by them as a way of marking work in progress. We have created a solid anchor point whose components form the visual root from which the visual identity can reinvent itself year on year.
“The previous logo was as unremarkable as it gets for a creative-oriented institution and the all lowercase approach in the spelling out of the name didn’t help in any way. (Despite any lack of positive traits, some deluded students still protested its loss). The old logo, you could easily miss but the new one, almost impossible to. The large UCA acronym, rendered with 10 thick lines is big and bold, nicely anchored by the full name of the university, typeset in Lineto’s Circular, natch. As a standalone logo it’s nice and sturdy enough but in application it bursts into action with expanded patterns and elements”.
— Under consideration
Scope of work:
Identity concept & creation
Identity guidelines
Website design consultancy
Signage & wayfinding
Stationery & templates
Animations
Editorial design
Art direction
Printed matter
Outdoor advertising
Environmental graphics
Photography