Curation & exhibition identity

As a long time admirer (and collector) of the work of Wim Crouwel, Tony approached the Design Museum in London with a proposal for an exhibition. The overall concept, was to place Crouwel in his historical context, demonstrating his influences, contemporaries and contemporary influence.

“The show, guest curated by Tony Brook of Spin in collaboration with Design Museum curator Margaret Cubbage, is beautifully done. With commendable restraint, Brook has followed Crouwel’s frequently stated guideline and not attempted to interpose his own personality as a designer between the subject and the viewer. The space has been opened up by the show’s architects, 6a, turning the room into a huge viewing temple (pictured here). As a consequence of these smart curatorial decisions, Crouwel’s work comes through with magnificent clarity, giving visitors a chance to assess the nature of his achievement. There’s a good catalogue, too”.
— Rick Poynor, Design Observer

Scope of work:
Identity concept & creation
Signage & wayfinding
Motion graphics
Animations
Editorial design
Printed matter
Catalogue design
Outdoor advertising
Environmental graphics
Illustration