• Haunch of Venison

Project info

Haunch of Venison Identity

Founded in 2002, Haunch of Venison quickly established itself as one of the leading private galleries in the world. This ambition was clearly held from the very beginning, and it was hugely gratifying for Spin to play such an important role in its success.

One of the fundamental tasks in the creation of any cultural identity is to achieve the right balance in the presentation of the exhibiting artist (or artists) show and the gallery branding. By creating an identity system which established a consistently applied positioning for the gallery branding, we gave ourselves the space to respond creatively to each exhibition individually.

Scope of work:
Research and strategic positioning
Naming
Identity concept and creation
Identity guidelines
Stationery and templates
Website design and implementation
Printed matter
Catalogue design
Signage
Advertising

Edmund de Waal: Catalogue

Whitechapel Gallery