• Whitechapel Gallery

Project info

Whitechapel Gallery Identity

Founded in 1901 as one of the first publicly-funded galleries for temporary exhibitions, Whitechapel Gallery sits in the heart of London’s East End. Spin’s original identity was created using a series of mosaic blocks, which connected the gallery to the area’s history and the way generations of immigrants have created the vibrant character it has today.

Following a major expansion programme, we returned to develop the identity further to respond to its growing stature and ambition. The bespoke typography is rationalised and given space and clarity in the top part of a graphic plinth. The bottom of the plinth is a placeholder for more detailed information. Images are cropped to give a sense of being at the heart of the art. The overall effect is of a confident and contemporary gallery that shares its elevated position with the artists it champions.

Project scope:
Identity concept and creation
Identity guidelines
Stationery and templates
Printed matter

Haunch of Venison

Possibilities & Losses