Simon Pengelly Identity
Simon Pengelly is a British furniture designer. He founded Pengelly Design in 1993 and today designs for a number of the world’s leading furniture manufacturers including Chorus, Habitat, Heals, Johanson and Modus. His approach to furniture design brings together a blend of organic minimalism and a distinctive feel for natural materials.
The idea for Simon’s identity came from a visit to his workshop and noticing the lovely graphic stripes on the edge of the plywood used on one of his chairs. The various iterations of the marque reflect different thicknesses.
Scope of work: