Ministry of Sound

Ministry of Sound

Located in Elephant & Castle, London, Ministry of Sound has, since its inception in 1991, been recognised as more than just a nightclub. Known for its irreverent and uncompromising attitude, we were asked to reinvent their visual identity as part of a wider update of their strategy and positioning.

Our idea was to partner their old identity with our new one, mixing the heritage of the club with the edge and risk of contemporary visual thinking.