Fundación Proa

Fundación Proa

Founded in 1996, the Fundación Proa is firmly established as a centre for arts and culture in Buenos Aires, with galleries showing modern and contemporary art alongside a cinema, auditorium, bookshop and restaurant. Proa hosts a broad programme of events: art exhibitions, video and film installations, dance performances, live music, conferences, courses and workshops.

Our visual identity for Fundación Proa is centred around a bespoke typeface inspired by a local landmark – the Puente Trasbordador (‘transporter bridge’) that crosses the Riachuelo river in front of the gallery. Drawn on a regular, systematic grid, the typeface is utilitarian but occasionally eccentric in form, and always characteristic of Proa, whose identity as an institution has close ties with the local La Boca area.

Proa 21

Proa 21 is billed as a ’new space for experimentation, research and creativity’ and our identity is very much a reflection of the space and its radical nature. The lettering takes on the unique characteristics of many of the buildings in the surrounding area of the docks, which are clad in the corrugated iron used as ballast by ships trading with Argentina.