HEYDAY, innovative beer company AND UNION’s take on a lager, has been specially crafted for the traditional British pub and restaurant trade. HEYDAY emerged in a challenging year to celebrate companionship and camaraderie. Whilst pubs opened and closed over the course of the year, AND UNION entered the retail market, extending the range with a session IPA GREENDAY and the WORKDAY pale ale.
We created an identity that links back to AND UNION’s core modernist values. Based on the square, triangle and circle shapes, we have developed light hearted and up-beat lettering for the product series. They allude to the characteristics of each beer and tie in neatly with the company’s forward-looking attitude.
Scope of work:
Identity concept & creation
Social Media Assets