Identity
Ministry of Sound is a legendary London night club and (formerly) independent record label with a strong global reputation. To celebrate its 25th birthday, we were asked to help bring the identity up to date. Our proposal was to have the old, established marque working in partnership with our new contemporary identity.
“Spin has created a new identity for Ministry of Sound, which plays to the club brand’s ‘spiky irreverent’ qualities while respecting its heritage and embracing its future”.
— Hadley Middleton, Design Week
Scope of work:
Strategy & positioning
Identity concept & creation
Website design consultancy
Motion graphics
Animations
Printed matter
Outdoor advertising
Environmental graphics
Photography