Identity & website
Simon Pengelly is a leading contemporary furniture designer. He founded Pengelly Design in 1993 and today designs for a number of the world’s leading furniture manufacturers including Chorus, Habitat, Heals, Johanson and Modus. His approach to furniture design brings together a blend of organic minimalism and a distinctive feel for natural materials. The thinking behind Simon’s identity came from a visit to his workshop and noticing the elegant, bold graphic stripes on the edge of the plywood used on one of his chairs.
Scope of work:
Strategy & positioning
Identity concept & creation
Website design & implementation
Stationery & templates
Animations