Smile Plastics is a materials design and manufacturing house, that transforms waste into unique materials for the architecture and design industry. Their mission is to ‘change people’s perception of waste via innovation’. Opening up conversations around sustainability and recycling introducing fresh avenues of research. Their outputs cross design disciplines and waste streams in the search for new applications. The success they have enjoyed in developing new materials is reflected in the companies they work for. They count Stella McCartney, Christian Dior, Selfridges, Liberty, Wellcome Trust, Paul Smith, Droog, LUSH, Heals, Acne Studios, and Ace Hotel as clients.
We developed an identity that suggests myriad possibilities and is, even in its flexibility, always recognisable as the Smile Plastics identity. The cyclical ‘S’-marque with its different configurations alludes to smiles as well as to recycling and formed the seed out of which we developed a bespoke stencil typeface.
Scope of work:
Identity concept & creation
Social Media Assets
Old Scuola Architectural design: IWT
Old Scuola Photography: Jurgen Jacob Lodder