Apple

Apple

Apple Today, launched in 2017, consists of hands-on sessions delivered online and in store, led either by specialist Apple team members or by artists, photographers and musicians. We were asked to create two pieces of art, incorporating the words ‘Today at Apple’ and ‘Seoul’, to illustrate the creativity that drives the programme. The artwork was displayed on large screens inside Apple stores. We’ve shown the finished work here, supported by some black-and-white sketches demonstrating its evolution.

Since its launch in 2015, Apple Music has become one of the most popular and exhaustive options for music streaming. As part of its offering, the platform maintains various curated and thematised playlists, each regularly updated by its editors as continually evolving records of contemporary musical history.

The Brit List

An adventurous, freewheeling compilation The Brit List charts the tides and currents of recent British music. The identity we produced for it is simple and powerful, consisting of a three-dimensional take on a ‘B’ letterform in a bold deep blue and orange colour scheme, hinting at the depth and expansiveness of contemporary British music.

Jazz Scene: UK

Jazz Scene: UK pays tribute to the UK’s recent reputation as the homeland of a new vanguard of experimental jazz, its improvisatory character is accentuated by the typography and the contrasting shades of pale pink and vibrant blue.