Identity & exhibitions

Founded in 2002, Haunch of Venison quickly established itself as one of the world's leading private galleries with offices in London, Berlin, New York and Zurich. This ambition was clearly held from the very beginning and it was hugely gratifying for us to play such an important role in its success. One of the fundamental tasks in the creation of any cultural identity is to achieve the right balance in the presentation of the exhibiting artist (or artists) and the gallery branding. By creating an identity system which established a consistently applied positioning for the gallery branding, we gave ourselves the space to respond creatively to each exhibition individually. We continued to work with Haunch of Venison until the gallery was bought by Christie’s auctioneers and closed its doors in 2013.

As well as hinting at the letters H and V, the identity represents the three legs of a deer (the fourth leg being the gallery's name).

Scope of work:

Naming

Identity concept & creation

Website design & implementation

Signage & wayfinding

Stationery & templates

Animations

Editorial design

Printed matter

Catalogue design

Outdoor advertising

Environmental graphics